Every great resume is a marketing tool for the person it represents. It should be appropriate and specific to your unique situation. Not a tool ineffectively designed to follow the usual rules and tips we so often read and hear about though employment grapevines and experts. Not a historical outline or accounting of jobs we have held in the past and the various tasks associated with such.

A great resume is an advertisement. It says, “If you buy this product, then you’ll be the recipient of all these amazing benefits”. A great resume highlights the scope and depth of your experience and it communicates a strong persuasive reason to the potential employer to covet your services. Great resumes also pave the way to engaging and memorable interviews. A well-designed and creatively crafted resume will prompt the interviewer to hone in on the specific areas most relevant to the position and will allow you to focus on those particular areas during the interview. Once you adopt a more forward thinking, sales oriented way of portraying your experience; you can begin crafting your great resume.

The presentation, layout, and language you use to communicate your value through your resume are particularly important

There are two things you can be sure the hiring manager will do upon reviewing your resume. First, he/she will start at the top and work their way down, and they will read from left to right. Second, the first impression you create will have the greatest impact on their opinion of you and this will be the perception used to filter all the rest of the information contained in your resume. The old adage “you never get a second chance to make a first impression” is so true. So why not grab their attention before they ever begin to read.

In my opinion, to create a great resume, it’s critical to concentrate on your layout and the language and verbiage used within it to entice the reader to continue reading. As I have suggested previously in my post “Resumes, moving from Fair to Flair” one of the most successful resumes I have ever developed was presented in a “Newsletter” style and format. I have used this particular resume since my mid-twenties and have received feedback from many hiring professionals that the layout was indeed so intriguing and unusual they were immediately prompted to place it in the stack that made the first cut without too much evaluation on content. To me, that speaks volumes for designing a resume that is atypical and non-conforming.

As you begin to layout your resume, keep in mind what I stated earlier. You can be guaranteed that the hiring manager will do two things read from top to bottom, left to right, and immediately have a first impression of you.

You will want to ensure they know who you are by developing a unique header, with all the typical information associated with who you are; your name and contact information including your address, phone number(s), e-mail address. It’s not necessary to associate individual labels with address, phone, and e-mail information as these can be inferred. Be sure to use the same heading on your references page, cover letter and thank you letter or on any other correspondence you may send. This way, you develop a consistent brand or image to the hiring manager, and this also accommodates quick and ready access to your contact information depending on which document the hiring manager may be currently assessing.

Next you’ll want to focus on the particular section headings you will use throughout your resume. Section headings include your employment information, education, community activities, volunteerism, etc. Section headings are important as they enable the reviewer to quickly perceive and determine the relevance and importance of the information from their perspective. Remember, hiring managers are inundated with resumes to review and evaluate. The last thing they want to do is read a lot. Again, try to envision your resume from their point of view.

Thinking about your section headings and the length and layout of your resume with help you with developing the language you use to sell yourself throughout your resume. Evaluate your past employment and the hard and soft skills your have developed throughout your career and life. Many candidates underestimate and thusly understate the value of experiences garnered both personally and professionally by not spending quality time thinking about past experience and future goals.

Ask yourself these questions as you evaluate your experience:

• What was the purpose of this particular function/job/task/project?
• What was the relevance of the function/job/task/project?
• Was there a particular benefit or achievement realized during or at the conclusion of the function/job/task/project?

You can apply these questions to your career; education, community involvement projects, hobbies, and volunteerism activities to advertise your unique qualities and sell yourself as the candidate most likely get the interview! Remember, a great resume is an advertisement. It says, “If you buy this product, then you’ll be the recipient of all these amazing benefits.”

It seems like now-a-days, even in school; kids aren’t as proficient as they should be on the subject of writing and grammar. I know from personal experience with my son. We too, often don’t remember many of the basic rules we were taught in school. In this age of technology, it is easy to rely on the spelling and grammar checking functions of our favorite word processing program to correct our spelling and punctuation errors. I am keen on the use of technology and all the exciting possibilities that exist since its emergence. However, I think we owe it to ourselves to understand the fundamentals and keep our minds engaged in the process rather than relying on technology to remember the rules for us.

One of the best ways to preserve your fundamental writing skills and to develop essential new expertise is by writing everyday. You will be hard pressed to find a professional writer who doesn’t write everyday. That’s not just because they do it for enjoyment or profit, but because they know the only way to continually improve is to practice. They sharpen their skills practicing and perfecting their craft. The old saying “practice makes perfect” is apropos, but I like to say “practice makes permanent” since nothing is really ever perfect.

Another way to sharpen your writing skills is to read. Read a lot. Absorb how great writers compose their words and dramatically construct their sentences and paragraphs, tying everything together with vivid descriptions and details. Reading will not only help you with your writing, it will also build upon your proverbial lingua franca. I derive great pleasure in learning new words and reading enables me to do just that. If I don’t know what something means, I look it up. The broader your knowledge of language becomes the more vibrant and alive your writing will be. And, as a complementary benefit, you will also develop a more expressive and verbally persuasive communicative style.

Lastly, embracing the process is fundamental to good writing. A step that is frequently skipped is the time you take to plan, outline, and organize your thoughts. Writing is rewriting. It is understood that seldom, if ever, will there be a time when you create a masterpiece on your first attempt. It is a work in progress and will require modification and fine-tuning. It is rare that a first draft is a finished high-quality product. Even great inspiration will likely require revision and refinement.

Here are just a few simple, easy to follow rules you can begin applying to your writing today. There are many, many more. These are a just a few of the common rules I frequently see broken.

• Use concrete, rather than vague language:
  Vague: The weather was of a merciless nature on the east coast.
  Concrete: New Jersey was bitterly cold last week.
• Use active voice whenever possible:
  Passive: A home run was hit.
  Active: John hit a home run.
• Avoid overusing common words like it, is, there is, there are, it was, that:
  Example: There is a case of tuberculosis that was reported in the newspaper.
  Good: A case of tuberculosis was reported in the newspaper.
  Better: The newspaper reported a case of tuberculosis.

  Example: It is important to signal before making a left turn.
  Good: Signaling before making a left turn is important.
  Good: Signaling before a left turn is important.
  Active: You should signal before making a left turn.
  (Again, use active voice whenever possible)

• Don’t use two negatives to make a positive unless you want to confuse your reader:
  Example: He is not unwilling to help.
  Correct: He is willing to help.
• Avoid the dangling modifier (A modifier describes, clarifies, or gives more detail about a concept):
  Example: While jogging in a rainstorm, the lightening stuck her.
  Correct: While jogging in a rainstorm, she was stuck by lightening.
  Or: She was stuck by lightening while jogging in a rainstorm.

Once you master the basics, you can begin changing the rules and developing a style all your own. Who knows, you may discover you have a hidden talent comparable to the likes of Mark Twain, Stephen King, Jonathan Swift, Robert Frost, Spinoza, Thomas Paine, Jane Austen or any one of your personal favorites.